In the age of rapid globalization and expanding e-commerce, counterfeit goods have emerged as a pervasive global threat. In 2019, counterfeit products accounted for 3.3% of world trade, amounting to over $500 billion annually, as reported by the OECD and the EUIPO. These fake goods infiltrate industries from pharmaceuticals to luxury goods, electronics, and even essential items like baby food and car parts, posing serious risks to both consumer safety and economic stability.

Zenuino was founded with a bold mission to address this growing crisis. Our journey began when we recognized the profound lack of visibility and transparency in global supply chains, with an alarming 94% of companies admitting they couldn’t track their product journeys fully. Counterfeiting isn’t just a financial issue; it’s a safety and ethical one. In pharmaceuticals alone, the World Health Organization reports that 1 in 10 medical products in low and middle-income countries are substandard or falsified, directly threatening public health.

Driven by the desire to create a solution, Zenuino has developed a groundbreaking platform that enables manufacturers, distributors, and consumers to authenticate the origins and entire journey of products. Our innovative digital ledger ensures that every product has a tamper-proof digital passport, allowing for real-time verification at every stage—from raw material sourcing to the end consumer.

At Zenuino, we don’t just battle counterfeit goods; we aim to redefine global trade by offering an unprecedented level of transparency and trust. Our platform offers a solution for industries and consumers alike, ensuring authenticity and accountability like never before.